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DTS OK'd for Broadcasting
Agoura Hills, CAbased DTS, the digital technology company specializing in multichannel audio for the cinema, pro audio, and consumer electronics industries, announced November 22 that the DVB project "has provided a mechanism for carrying the DTS digital surround sound format as part of its Digital Television (DTV) specifications." Accommodating DTS within the DTV broadcasts "offers greater options for surround sound quality for both broadcasters and consumers," the announcement stated. DTS surround is widely available as an option on commercial DVDs; its full-range-in-all-channels approach is favored by some home theater fans. DTS technology will give broadcasters previously unavailable options, including scalable multichannel audio that might "equal or exceed DVD-quality sound." Peter MacAvock, executive director of the DVB project office, said his organization's goal is "to present the best alternatives for broadcasters to easily adopt DTV. We believe that the inclusion of DTS as an option for audio in DVB will give broadcasters and viewers more choice and flexibility." DTS worked with the DVB project for two years to iron out the deal. DVB was "very supportive of DTS and our efforts in the broadcasting space, said Jon Kirchner, president and CEO of DTS. "We look forward to actively participating in the DVB and the development of DTV worldwide."
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